KEVIN MARDESICH
COMMUNICATIONS

WRITER, PRODUCER,
& MARKETER
Trusted by Oscar and Emmy winners as well as global brands, Kevin Mardesich builds world-class stories and marketing. Credits: National Geographic, Oliver Stone, Apple/ESPN's ad agency, MTV, and White House agencies. He also teaches story and marketing at UCLAx, Stanford, etc.





Kevin wrote and produced interactive films that helped pioneer new media. He wrote four "interactive" scripts as well as handled story development, casting, and pre-production logistics. These films were funded by a six-figure Department of Justice grant. MTV then acquired these films and repackaged them as their Take A Stand Against Violence interactive films and ad campaign. As seen on the disc, rocks stars Lauryn Hill, Dave Matthews, and Green Day enthusiastically participated.
Kevin's computer films were the conerstone of the MTV project -- allowing viewers to use their mouse to navigate various films' interactive plots. That is, viewers could resolve conflict or violence -- or worsen it -- entertaining and educating themselves in the process. Reportedly, one million discs were shipped to high school students and other key demographics. One year later, youth violence plummeted 30%. The White House praised this MTV project in its radio address as did Senator John McCain.
Imagine yourself in the these photos' interactive stories. Your mouse will navigate:
1) A painful misunderstanding that could destroy a friendship;
2) A high-school couple's vicious break up, and;
3) Tense race-relations in a Brooklyn diner.
You write each story, making choices that either escalate or de-escalate the plot. Take a Stand Against Violence then co-won the prestigious Governors Emmy -- awarded for "extraordinary" filmmaking.
